They’re so much more compelling now with all the improvements they’ve made. Many of those products are unrecognizable compared to where they were three years ago. We see the evolution of Supercell products like Clash Royale or games like Candy Crush. We’re seeing a lot of companies succeed by focusing on core propositions that they know will work, whether that’s a Zynga or a Glu. We all have to create brands and experiences that are more compelling than answering your email or watching the Ozarks. It’s a great opportunity for people to lean in, understand what their audience is attracted to, and double down on that. Stalbow: There’s really only one area that everyone is focused on, and that’s engagement.
GamesBeat: All those things you pointed out are competing for your time, and so, it’s even more precious. Right now, the mobile market is the most vibrant ecosystem in the world, but it’s also the most competitive media platform in the world. You didn’t have Spotify becoming what it is now. You didn’t have Netflix becoming what it is now. If you look at titles that are still performing really well, often they got their start two or three or four years ago. People are focusing on products they have that have established a connection with an audience. GamesBeat: Looking at some of your competitors that are narrowing down and getting very focused, do you see that as a common trend or something you’re doing too?Īndrew Stalbow: I see it across the industry.
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